The Jobs Report: The biggest threat facing the economy is a massive shortage of qualified workers On a recent February evening, Karl Eve received an emergency call from a restaurant owner in Canmore, Alta. The busy eatery had suddenly found itself with no hot water, even though the basement hot water tanks appeared to be…
When Mercy Housing set out to make its Web site easy to navigate on smartphones and tablets, its top priority was to remake the donation page before the critical holiday fundraising season opened. And with good reason, it turns out. People using mobile devices accounted for 18 percent of the organization’s year-end online gifts—nearly one…
It’s a basic truth that anyone who has been working on the web in any capacity has URL’s they’ve purchased and have not actually used. You know you have some of your own. Whether you bought a URL expecting to cash in on a new television show’s popularity or you just happened to snag a…
As more of your competitors Go Mo, building a mobile-friendly site becomes more of a priority for your business. Over the past two years alone, mobile search traffic has increased five-fold. Customers are searching for your business from their mobile phones, and you need to engage them with a mobile experience designed for completing on-the-go tasks from their small screens. Recently many businesses have been asking us about an emerging trend among web developers—responsive design—and if they should use it. While we believe that building a separate mobile website is an appropriate solution for certain businesses, it’s also important to understand how responsive design might fit into your plans to Go Mo.
What is responsive design? It is a website design technique that allows you to create a single website that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet. A site built with responsive design will automatically resize for different devices, but it is up to you to prioritize the content that matters most to the mobile user. For example, a mobile user might need to quickly find your phone number or directions, whereas a tablet user might want a simpler way to make couch-surfing purchases. A site built using responsive design could prioritize click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping cart. For the technical details on how responsive design works for building mobile-friendly sites, read this blog post from the Google webmaster team.
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